Independent software craftsman
Sander is an independent dad, speaker, writer, and traveler. He has been writing code since 1984 and still codes every day. He is a serial CTO, currently at e-commerce iBOOD, before at software vendor ANVA, and at insurer Klaverblad Verkeringen. Sander is a code philosopher, agilist, and operated as Capgemini's global agile thought leader before going freelance in 2015.
Following his adagio that small steps are the fastest way forward, Sander helps to empower organizations, teams, and individuals, and to disrupt their ways of working, technology, architectures, and code. He has authored various books and published tons of articles.
Sander is a well-known and inspiring keynote speaker at international conferences on diverse topics such as disruption, culture, (beyond) agile, continuous delivery, microteams, monads, software architecture, microservices, and writing beautiful code.
Tools do not solve problems, thinking does.
For speaking invitations, I have the following policies. Once we have reached agreement, the policies on this page do apply to our agreement.
As a freelance CTO, software architect, programmer, coach I am only paid for the days that I work for my clients. As a consequence, although I really love doing opening keynotes and talks at events around the world, in essence events and the associated travel costs me a part of my annual income. Therefore, I applying the following guidelines:
- Community organized events, that are non-for-profit, I regularly do free of charge, if my schedule allows me to. A bottle of good limoncello or pastis would be a nice gesture though ;).
- Lectures at universities or colleges follow the same guidelines as community events.
- For opening keynote and talks at events that are either in-house, or for-profit, my regular fees apply. These fees however differ, depend on the country where the event takes place (not all countries have the same level of GDP).
- For training courses or workshop I charge a daily fee, which again, dependes on the level of GDP in a country, but is never lower than my daily client fee.
- As I love to travel, for opening keynotes, talks and training courses in countries that I haven't visited yet, I'm more than happy to discount my fees.
- Travel is not included in my fees , and neither is VAT.
At this time, I'm not (yet) disclosing my fees, but I'm happy to share these if you are interested of inviting me to your event, publicly or in-house.
For events that I can drive to (from Utrecht, the Netherlands), I will charge 0.19 euro per kilometer to the venue, both ways. If other means of transport are necessary, such as flights (in economy), taxi's and hotel expenses, I require the event organizer to pay (and preferably book the itinerary I suggest).
If you need to cancel an event for which we've reached agreement, I will charge a cancellation of 50% of the original fee. However, if your event is postponed, and I'm still available for the new dates, I will waver this cancellation fee.
Sander Hoogendoorn (extended bio)
Independent software craftsman
Sander Hoogendoorn is an independent dad, speaker, writer, traveler. He is a freelance consultant, craftsman, CTO, software architect, programmer, beyond-agile expert. He is seasoned in agile, continuous delivery, (no) software estimation, smart use cases, design patterns, domain-driven design, UML, software architecture, microservices, test-driven development, and writing beautiful and tested code.
Sander helps organizations and teams to innovate and to move their ways of working, practices, architecture, code, and tests forward. Currently, as chief technology officer at e-commerce iBood.com, and architecture coach at MendriX. Previously, as chief architect at IoT company Quby (makers of Toon), as a director at agile consultancy 101 Ways, CTO at software vendor ANVA, and CTO at insurer Klaverblad. Before he went freelance he was Capgemini's global agile thought leader, and partner at Dutch consultancy Ordina.
Sander authored best-selling books such as This Is Agile and Pragmatic Modeling with UML, and published tons of articles in international magazines. He is an inspiring (keynote) speaker at international conferences, presented hundreds of (in-house) training courses, and lectured at many universities. Currently, Sander is working on two books in parallel, one on going beyond agile in microteams, and one on microservices.
Sander is well known for his enthusiasm and motivational capabilities, innovative skills, team building, in-depth knowledge of the field, quick adaptation, broad vision, and collaborative skills. An open personality, eager, driven, out-of-the-box thinker. He is not afraid of trying out new paths and techniques and has never been a nine-to-fiver.
Tools do not solve problems, thinking does.
My current talks
Here's a list of the talks I'm currently doing. There's a wide variety of topics, styles, and material used, from inspirational keynotes to tech talks with lots of code.
Stairway to heaven or highway to hell?
Lessons learned from five years of microservices
Microservices are all the hype. Websites are full of posts, books are being written and conferences organized. There are big promises of scalability and flexibility. However, when you are knee deep in mud as an architect, developer or tester, it’s hard to find out how to get there.
Sander Hoogendoorn, independent craftsman and chief architect at Quby (makers of Toon), discusses the long and winding road his recent clients and projects, both greenfield and brownfield, have traveled towards microservices and continuous delivery. Sander addresses lessons learned about polyglot persistence, domain driven design, bounded contexts, being RESTful, doing API design, continuous delivery, build pipelines, automated testing, and security, illustrated with many real-life examples from several of his diverse clients.
Welcome to the world of micro-apps
How to get the most of front-end microservices using Angular and Typescript
Microservices have been around since a few years, and many organizations are starting to benefit from these autonomous, independently deployable and easy maintainable small blocks of code. However, if you examine some of the popular definitions of microservices, we are still building a single application as a suite of small services.
During this talk, Sander Hoogendoorn will explain and demonstrate how front-end development can also benefit from building it in small autonomous, independently deployable blocks of code, instead of implementing a single monolithic web application. Of course, Sander will use many code examples in Java, Angular and Typescript (and probably some live coding) to illustrate even better how to build micro-applications similar to your microservices.
In short (< 500 characters)
Microservices have been around for a few years. Many organizations benefit from these autonomous, independently deployable and easy maintainable blocks of code. However, in most projects, we still build a single application on top of these services. This talk demonstrates how front-end development can also benefit from building in small autonomous, independently deployable micro-apps, instead of building a single monolithic web application. With many code examples in Angular and Typescript.
Codemotion Amsterdam 2019. The attendees' results rated your talk as 90% "Good", 10% "Neutral" and 0% "Bad".
Nice front-end technical talk with code examples and possibly live coding in Angular and Typescript.
Do or don’t. There’s no try. Or is there?
The power of monads explained. Sort of
One of the great things about being a programmer is that you never stop learning. Even after having programmed for almost 35 years, I still improve on the way I write code. Recently the way I write code changed once again when I started to apply monads and especially the Try class.
During a recent project, my team created a small library that ports the behavior of the Scala Try monad. Although at first, this new monad didn't appeal to me, I soon really started to appreciate this style of programming, where we concatenate series of Map() and FlatMap() methods, using lambda’s, and avoiding abundant try-catch blocks, and many if statements and null checks.
In the meantime, I have contaminated many programmers with this style. Developers make it a sport to always start every method with a return statement. During this talk I’ll discuss lambda’s, closures and monads, and demonstrate the power of this simple monad, using many code examples (in Java, C#, and TypeScript). Don't hesitate to join in.
As a programmer, you never stop learning. Recently the way I code changed dramatically when I consciously started to apply monads, starting with a port of Scala’s powerful Try monad. During this talk I’ll discuss lambda’s, closures and monads, and build of a simple Maybe monad, demonstrating the power of monads, using many code examples (in Java, C# and TypeScript). Don't hesitate to join in.
Domain driven design at the heart of your microservices landscape
How bounded contexts and other patterns help you deliver on microservices promises
With microservices and serverless are the current hypes, there are big promises of scalability, replaceability, and flexibility. However, when you are knee deep in mud as an architect, (front-end) developer or tester, it’s not always easy to see how.
At recent clients, in CTO roles, Sander Hoogendoorn has helped create landscapes of small microservices, that deliver on the promises above, with architectures based on the patterns from domain driven design. Moreover, these landscapes also feature many micro-applications, which are based on domain driven design patterns, that also deliver on the promises of microservices.
During this talk, Sander Hoogendoorn, independent craftsman and chief architect for IoT idea company Quby, discusses the set of patterns such as resources, representations, repositories, entities, value objects and factories that helped build these services and applications in an evolutionary architectural style. Sander also discusses why every micro-application and microservices has its bounded context, and how this domain driven design pattern is essential for enabling these landscapes of small services, of course, using many real-life examples.
Beyond breaking bad
The current state of agile in ten easy lessons
After having coached iterative and agile projects for almost twenty years, author, craftsman and independent consultant Sander Hoogendoorn, looks back on what agile, Scrum, Kanban, XP and other agile approaches have brought us in real-life. In his well-known, high-speed style Sander will motivate why agile is dead, why you need to stay away from Scrum task-boards, how to stay away from estimates and deadlines, the law of large numbers, how to avoid red sprints, how to put your trust in metrics, how to draw owls, that projects are waste, and most of all that you are not Usain Bolt and last-but-not-least he will explain why you should stop doing projects, but focus on roadmaps and minimal viable projects!
After coaching agile for over fifteen years, Sander looks back on what agile and Scrum have brought us in real-life. Sander will motivate why agile is dead, why to stay away from Scrum boards, how to stay out of estimates and deadlines, how to avoid red sprints, how to draw an owl, shows that project managers are not a total waste after all, and that you are not Usain Bolt.
This talk has served well as (opening) keynote to quite a number of agile and development conferences.